Pump.fun has cautiously reactivated livestreaming after shutting it down for dangerous user behavior. Revenue plummeted 66% during the hiatus. The feature, initially available to just 5% of users, now comes with strict moderation policies prohibiting violence, harassment, and illegal activities. One strike and you’re out—permanently. Community response is guardedly positive, but skepticism lingers. Competitors like Base are already circling the wounded platform. The real test is just beginning.
After a tumultuous shutdown period that saw its weekly revenue plummet by 66%, Pump.fun has cautiously reactivated its controversial livestreaming feature. The platform, which hit a weekly revenue peak of $33 million in November, was forced to pull the plug on livestreams after they devolved into a cesspool of market manipulation, scam promotions, and downright illegal content. Not exactly the vibe they were going for.
The comeback isn’t happening overnight. Pump.fun first rolled out livestreaming to just 5% of users, testing the waters with new moderation policies before extending access to everyone. Smart move. Their previous laissez-faire approach to content moderation blew up spectacularly in their faces.
“Industry-standard moderation” is the new buzzword at Pump.fun headquarters. They’ve implemented transparent guidelines that explicitly prohibit violence, harassment, sexual content, and illegal activities. Break the rules? Get your stream or entire account terminated. No second chances. The platform now claims final say on what’s appropriate, which might raise eyebrows given their previous failure to draw any lines whatsoever.
Pump.fun now flexing “industry-standard moderation” muscles after their previous Wild West approach ended in flames.
The timing is interesting. Livestreams originally served as a playground for creators to promote their meme coins and engage with users. But the broader memecoin sector has cooled markedly since November. Some users were reportedly encouraging harmful actions by threatening self-harm if token price goals weren’t met. This behavior echoes classic rug pull tactics where scammers build hype before disappearing with investor funds. Users have been jumping ship to competitors like Base, and the entire ecosystem faces diminished interest. Talk about relaunching in a headwind.
Revenue concerns clearly drove this revival decision. That 66% drop in weekly income would make any platform desperate to recapture its glory days. But Pump.fun’s challenge extends beyond simply flipping the livestream switch back on. They’re battling against both public skepticism and market forces.
The community has responded positively so far, though caution remains the prevailing sentiment. After witnessing how quickly things spiraled out of control last time, users aren’t exactly rushing to declare victory. Fool me once, shame on you. Fool me twice? Not happening.
Maintaining this delicate balance between creator freedom and basic decency standards remains Pump.fun’s Everest to climb. The platform must prove it can foster engagement without enabling the toxic elements that forced the shutdown in the first place.
For now, livestreaming is back, albeit with training wheels firmly attached. Whether these new guardrails will survive contact with the chaotic memecoin community remains an open question. One thing’s certain: Pump.fun’s eventual success or failure will serve as a case study in platform governance for years to come. The crypto world is watching. No pressure.
